Spam Facts - How Bad Is Spam Hurting Your
Business?
We all know spam is annoying and usually offensive but there's
more about spam that businesses should know. Take a minute
to read to facts below.
What is Spam?
Spam is a term used on the Internet to refer to unsolicited
e-mail and community postings. These messages are usually
intended to entice the recipient into buying a product or
service of some kind or into participating in a get-rich-quick
scheme. The senders (known as spammers) usually distribute
their messages to thousands or even millions of people at
once, and they do not ask their recipients beforehand if they
want to receive such mail. Therefore, you will often hear
these messages called bulk e-mail, unsolicited e-mail, or
junk e-mail.
Misc. Spam Facts
- AT&T WorldNet says it rejects 10 million to 12 million
e-mails a day because the addresses don't match real users'--a
sure sign that spammers are at work.
- 1/2 to 3/4 of all spam email has forged reply addresses,
estimating that the spam volume is now up to 1 billion messages
a year.
- Most ISPs estimate the extra cost due to spam as $2 to
$3 per month per user, and longer connection times, which
can be costly for rural users who have to dial long distance
to connect to the Internet.
- Approximately 10% of ISP overhead deals with SPAM (churn
rate; lost revenue due to defection; new customer acquisition;
infrastructure; personnel)
- The FTC gets over 5,000 spam complaints each day.
- The average business email user gets over 50 spam emails
everyday and wastes over 30 hours a year deleting spam.
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